Mada Strategy

HE Jassim bin Saif Al Sulaiti, Minister of Transport and Communications inaugurates Mada Center 2019 – 2021 strategy

HE Jassim bin Saif Al Sulaiti, Minister of Transport and Communications inaugurates Mada Center 2019 – 2021 strategy

Vision: “All PWDs in Qatar reaching their full potential through Information and Communication Technology”. 

Mission: “Unlock the potential of all PWDs in Qatar by enabling both individuals and their environment through Information and Communication Technology” 


Mada leads by innovating and customizing ICT accessibility technologies to enable our local, regional and international partners. Mada is passionate in understanding the needs of PFLs to address them meaningfully. Mada executes with the quality and agility needed for the center to succeed as a Center of Excellence. Mada builds relationships of trust and maintain constant and effective communication internally and with our partners. Mada staff take collective ownership and support each other to meet our common objectives and deliver with impact. 

Following the success of the Mada 2016-2018 strategy, Mada Center launched the 2019-2021 Strategy under the slogan “Digital Access for All” within the framework of inclusion strategy and policy in the field of ICT accessibility that has so far resulted in remarkable achievements that made Qatar a regional and global center for digital access for persons with disabilities and the elderly. 

HE Jassim bin Saif Al Sulaiti, Minister of Transport and Communications said:” Please see Attached file “ 

In her speechMaha Al Mansouri, CEO of Mada, spoke about the strategic sectors and objectives of the Center Strategic Plan. 

“The strategic role is that Mada will lead the development of the ICT Accessibility innovation ecosystem through establishing Innovation Hub, facilitating growth of innovative solutions and capabilities.  

Al Mansouri added: “The objective in the Education sector is to enable equal opportunity, ensuring an inclusive education system at all levels and lifelong learning through ICT. The objectives in the Culture sector are:  

  • Enable equal basis for PwDs to take part in Cultural Life via ICT  
  • Provide an opportunity for PwDs to use their creative, artistic and intellectual potential 
  • Support equal entitlement to specific cultural & linguistic identity. 

Ms. Maha Al Mansouri, CEO of Mada, had a presentation explaining the vision, mission and strategic plan of the center in different sectors and specific activities to achieve the desired impact. 

HE Mr. Jassem bin Saif Al Sulaiti, Minister of Transport and Communications, inaugurated the 2019-2021 Strategy in the presence of VIPs and the media.